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Advertising : a very short introduction / Winston Fletcher
(Very short introductions)

データ種別 電子ブック
出版者 Oxford : Oxford University Press
出版年 2010
大きさ 1 online resource (140 p.) : ill., ports
目次/あらすじ

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08700229 同時アクセス:無制限 9780191777554

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一般注記 Includes bibliographical references and index
Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works
Description based on print version record
HTTP:URL=http://dx.doi.org/10.1093/actrade/9780199568925.001.0001 Information=Very short introductions
著者標目 *Fletcher, Winston
件 名 LCSH:Advertising
分 類 LCC:HF823
DC23:659.1
書誌ID 8000281267
ISBN 9780191777554

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