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Behavioural economics : a very short introduction / Michelle Baddeley
(Very short introductions)

データ種別 電子ブック
出版者 ([Oxford] : Oxford University Press)
出版年 2017
大きさ 1 online resource : illustrations
目次/あらすじ

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08700218 同時アクセス:無制限 9780191816475

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一般注記 Previously issued in print: 2017
Includes bibliographical references and index
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy
Specialized
Description based on online resource; title from home page (viewed on January 24, 2017)
HTTP:URL=http://dx.doi.org/10.1093/actrade/9780198754992.001.0001 Information=Very short introductions
著者標目 *Baddeley, Michelle 1965- author
件 名 LCSH:Economics--Psychological aspects
分 類 LCC:HB74.P8
DC23:330.019
書誌ID 8000281256
ISBN 9780191816475

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